Algori secures €3.6M to scale its AI-driven, high-granularity shopper insights platform across Europe and Latin America

MADRID, Spain (December 9, 2025) – Algori, the purchase and behavioural data platform built for the FMCG industry, has secured €3.6 million in additional growth capital. The round attracted new investors including Red Bull Ventures, Tech Transfer Agrifood (Clave capital), Coinvest Capital, AttaPoll, and Firstpick, and also saw strong participation from existing investors Shilling, Flashpoint, and Change Ventures. The company’s investor base also includes industry veteran Jared Schrieber, co-founder of InfoScout and former Numerator board member, who led Numerator to its $1.5 billion acquisition by Kantar. The funding will support Algori’s planned European and Latin American expansion. It will also bolster its shopper panel capabilities and accelerate development of new AI-enabled insights solutions, all to better meet the evolving needs of FMCG manufacturers and retailers.

The FMCG industry depends on detailed shopper data to make decisions on distribution, pricing, promotions, and assortment, as well as to guide innovation and category strategy. However, consumer behaviour remains fragmented across channels, and traditional household panels continue to rely on small samples, typically between 4,000 and 20,000 active panelists, that are then statistically adjusted to represent an entire national population. These limitations, combined with slow data cycles and restricted SKU coverage, leave both manufacturers and retailers without the reliable, timely purchase data they need to defend or grow shelf space in an increasingly concentrated European retail landscape.

To bridge this gap, Algori captures purchase data directly from shopper receipts, both physical and digital, submitted through its consumer apps. The receipts are processed through Algori’s proprietary AI classification engine, which interprets and structures each item at the individual product code level. This AI-led approach delivers high-granularity, SKU-level insights by retailer, category and shopper group, without relying on retailer integrations and at a speed unmatched by traditional panels. With 45,000 weekly panelists in Spain, Algori is able to provide near real-time visibility into how shoppers behave, and companies receive this updated data just four days after month- or quarter-end. Traditional panels can take up to seven weeks. 

Andrius Juozapaitis, co-founder and CEO of Algori, said: “The shopper panel industry is undergoing a structural shift. Manufacturers and retailers want more granular data delivered faster, and traditional panels simply cannot do that at the depth required. Our approach diverges by combining artificial intelligence technology, scale, and data recency. Outside of VC funds, we’re now backed by FMCG companies intent on solving their own data challenges. It’s an enormous endorsement from within the industry, and proof FMCG stakeholders understand the value of the most granular, high-frequency purchase insights platform for Europe and beyond.”

Algori’s data set covers full shopping baskets, store-level pricing changes, purchase missions, and retailer format-level patterns with far greater depth. Unlike traditional panels, which lack the granularity to capture anything beyond the top brands, Algori leverages AI to deliver this information at the individual product-code (SKU) level across a much broader range of products and manufacturers. In practice, these fast and granular insights help manufacturers and retailers understand category performance, shopper leakage, basket composition, and the impact of pricing and assortment.

Based in Madrid with a product and engineering subsidiary in Vilnius, Algori operates with an 18-person lean team. The platform is already used by global FMCG brands, established market leaders, and private label manufacturers. This includes the majority of Spain’s top 15 grocery chains and over 20 leading manufacturers, plus multinationals like L’Oréal, Coca-Cola, and Tetra Pak.

Pedro de Alava, Fund Manager at Tech Transfer Agrifood (Clave Capital), said: “Algori’s technology provides a more advanced way to capture shopper behaviour, which results in faster and more granular visibility across categories. This level of insight helps the industry and retailers organise new launches and monitor sales. It is a high-performing team that combines experience and expertise from both brand and market intelligence. After seeing Algori in action and validated in Spain, we are pleased to support Algori as they scale across Europe and beyond.”

Ricardo Jacinto, Partner at Shilling Capital (the VC arm of Draycott), said: “Algori has been ahead of the curve for some time in FMCG data. Their panel combines modern technology with a lean and cost-effective model, while delivering the most granular, flexible and transparent insights in the market. We have been following their journey closely, and it is clear to us that the FMCG industry will increasingly choose this type of solution. We are excited to double down on our previous investment with a team that is building tools elevating how brands and retailers understand the market and their consumers.”

This round brings Algori’s total funding to €7.5 million. European expansion plans will begin with multiple markets, such as Poland, Germany, and France, with Latin America to follow. The company will also enhance its shopper panel capabilities by collecting additional purchase and behavioural data and developing new insight solutions that address the evolving needs of FMCG manufacturers and retailers.

"Coinvest Capital has joined this investment round back in June 2025, in line with its renewed mandate since November 2024, which includes diversification in EU markets, provided that the startup creates value for Lithuania. With Lithuanian founders, co-investors, and part of the team operating from the Lithuanian base, this clearly fits the fund's mandate criteria, and we are proud to see Lithuanian founders successfully scaling in the international markets," added Viktorija Trimbel, Managing Director of Coinvest Capital.

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Founders' photos and product images can be found here: [Link to Google Drive folder]

Press contact:

Mauro Battellini, PR Director, mab@blackunicornpr.com

About Algori

Algori is a consumer panel reimagined. We help fast-moving consumer goods (FMCG) brands and retailers improve distribution, sales and marketing. Algori provides near real-time, stock keeping unit (SKU) level basket data from the largest panel sample of 45,000 weekly shoppers in Spain. We are already working with some of the top FMCG companies in the Iberian market. The company is chaired by Jared Schrieber, co-founder of InfoScout and former Numerator board member, who helped lead Numerator through its growth and subsequent acquisition by Kantar. Together with other industry veterans, Algori is disrupting the incumbent household purchase panels in Spain by enabling both large and small FMCG companies to benefit from faster, more transparent data insights with flexible pricing.

About Coinvest Capital

Coinvest Capital is a sovereign venture capital fund established by the national development bank ILTE. The fund invests public funds of EU and Republic of Lithuania, alongside private investors, in promising European start-ups that create value for Lithuania. Since the beginning of its operations, the Fund, together with its partners, has invested in 51 startups and exited 7 investments. The total value of coinvestments amounts to more than €60,5 million, of which €26.3 million was contributed by Coinvest Capital. Under the profit-sharing model, private co-investors have contributed €13.2 million, while an additional €20.9 million has been invested under the pari-passu model.

The Fund offers a globally unique profit-sharing program, capping its annual return on investments at 4 to 8 percent. In the event of a successful exit, any return exceeding this cap is allocated to accredited private co-investors. Out of the €44.3 million in committed capital entrusted to the Fund, €11.7 million of dry-powder remains available for new investments.